Read our latest blog posts to learn more about the latest strategies, information and advice on legal marketing, legal writing, sales, legal technology and business development for legal service providers. The Academy will offer a variety of courses, webinars, podcasts, certifications, and other educational resources. It starts with an anchoring course and a selection of webinars. More courses will be added over time. However, this community is larger than just the law firm`s participants. Since GNGF has been in the legal marketing space for over a decade, they can tap into external resources to bring them in in specific situations. Specific questions about building recording systems in Clio Grow may inspire a workshop or tutorial from an expert like streamlined.legal`s Melanie Leonard, or Lawmatics implementation questions might warrant answers from its CEO, Matt Spiegel. In addition to all the courses and new marketing training materials for law firms, GNGF has also built a community. Each member not only has access to the GNGF team through the forum and certain office hours, but also to each other. Like other brains, members can ask questions of the group and receive thoughtful answers, encouragement, or even resources shared by other participants.
Each law firm receives two seats with its members. So even if it`s DIY, you definitely don`t have to do it alone. After completing this course, you will understand your client, identify the target audience and their needs. You will be able to increase the flow of new clients into your law firm, return old clients and increase revenue and average check amount. You will learn how to build a business marketing strategy effectively and cost-effectively. As a full-service marketing agency, GNGF supports lawyers in all aspects of their marketing activities. They have exclusively supported the legal industry for over a decade. While most of their efforts focus on individual and comprehensive marketing of law firms, their corporate culture is baked in education.
Let Ken Hardison take your marketing manager/assistant from „beginner“ to „hero“ with this 19-lesson certification course. The Legal Marketing Academy is an online educational resource provided by GNGF. It offers a variety of courses and resources and a community of like-minded lawyers and law firms. This is an opportunity for law firms that are not yet ready for bespoke, full-service marketing to grow their firms and build a solid foundation for the future. For example, participating law firms learn how to build and use a master magnet and focus on their ideal client. Moreover, all these things are accessible through mobile or web applications. Most lawyers start with their own marketing. As they become a small and medium-sized business, they may hire one or two people or outsource certain tasks. However, as businesses continue to grow, it becomes increasingly difficult to expand their marketing efforts. That.
Legal marketing agency Good2BSocial this week launched a service to provide on-demand training in legal marketing and business development. We know that lawyers are busy professionals who sometimes don`t have time to come up with valuable content ideas. But it is important only as legal. However, it`s not about how many potential new customers you can attract. Spray-and-pray is not an effective marketing strategy – at least not for the most part. Good law firm marketing gets the right people to notice you. And then, of course, to act if necessary. This course consists of 11 units and approximately 60 lectures.
The course is intended for practicing lawyers as well as owners, senior managers and partners of law firms. The course will also be useful for lawyers who wish to open a law firm. The information in the course can also be used effectively by marketers working with law firms or consulting firms. Despite the fact that the course is primarily aimed at law firms, it can easily be used to attract clients to any consulting firm, as most of these methods work in other sectors related to the provision of advisory and information services. Since marketing skills are one of the most important parts of legal practice for a practicing lawyer, the basics of legal marketing are taught in clear and plain language in this course with minimal theory and maximum confidence in practical experience. You will be introduced to practical experience and its tools in legal marketing, receive practical advice that you can apply in your practice. If you`re a marketer, you`ll get a step-by-step guide (without excess water and theory) on how to effectively promote law firm marketing. GNGF has always been outstanding with its legal marketing training materials. They speak at conferences and CLEs across the country, and their website already has a huge amount of DIY information.
Mark hosts the podcast Your Law Firm is a Business, Take it to the Next Level and is currently in the fifth edition of his book Online Law Practice Strategies. It was not part of our legal training. Thus, the marketing of law firms is usually well outside the wheelhouse of a lawyer. Either way, we have to do it – which may mean learning it ourselves. In today`s business environment, without marketing, there is very little chance of attracting new customers, and without sales, there is no revenue at all.