The human eye can distinguish an object from its environment. We perceive some objects as in the foreground and others as in the background. Let`s look at the examples of this principle. Completion occurs when an element is incomplete or not enclosed in space. It is unconsciously about filling in gaps or missing information. When enough of the form is shown and it is still incomplete, our mind tends to fill in the gaps and build the entire form. Let`s look at the relevant examples of the principle of closure. It sounds difficult, but it`s a fascinating area to explore, and there are many famous examples of ambiguous design. M.C. Escher – a Dutch graphic designer – was a master in this field. His designs made maximum use of ambiguity, and thanks to this we have wonderful images of people climbing steps in buildings: some go up; Some go down, but at impossible angles.
Escher used ambiguity to make waterfalls flow around other buildings in an impossible way – water first flows downwards, falls in places, follows a seemingly logical course, and mysteriously rises. Ambiguous designs are your inspiration, whether you want to insert hidden fonts, profile faces that are also one different face, or faces made of fruity parts. The word „Pragnanz“ is a German term and means „good figure“. The law of pragnance is also called „law of the good figure“ or „law of simplicity“. This principle states that people perceive objects naturally in the simplest form. The principle of proximity states that when two or more elements are close to each other, the position of these elements represents the relationship between the individual parts and gives this group a specific meaning. Let`s look at the examples of the proximity principle. This law is also known as the law of the „good figure“. A classic example of this law in action is how people perceive the Olympic logo. Before I tell you how people interpret it, what do you think? How would you describe it to someone? The law of conciseness is sometimes called the law of the good figure or the law of simplicity. This law states that when you are confronted with a series of ambiguous or complex objects, your brain makes them as simple as possible. For example, if you see the Olympic logo, you will see overlapping circles instead of a selection of curved, connected lines.
This law is called „The Law of Good Form,“ and for good reason. We humans like to quickly figure out things that would otherwise be disturbingly messy. We don`t like the flow and need to make sense quickly. Luckily, we don`t even need to think about it – our eyes are already there! However, understanding how pragance is applied to design is key to creating clear and engaging visuals, including corporate communication. As you`ll see in a moment, this principle is really fundamental to good design. But rest assured, you don`t have to be a designer to understand it. The laws of Gestalt developed by German psychologists describe how we interpret the complex world around us. They explain why a series of flashing lights seem to move. And why we read a sentence like this, notli ket his hat. These are just a few concrete examples of Gestalt laws. In the world of corporate visual communications, your color choices can be made for you, as you`re probably limited to using approved brand colors.
But if you`re able to choose your own colors, keep the following points in mind to make sure you`re applying a good shape: We will now look at other Gestalt principles, building on what we learned in the first two articles. This third piece is particularly useful because a good understanding of figure/ground, prunance, closure, and common destiny will enhance your ability to design with more thought, confident that you will make the most of some fundamental human tendencies to access your design and its implications. The principle of similarity states that we tend to perceive things that are physically similar as part of the same object. There may be a similarity in any of them; Color, shape, texture or any other element. Let`s look at the examples of the principle of similarity. Over time, pragance has been commonly understood as the law of simplicity, reflecting the fact that the human mind prefers order to chaos. While this is not wrong, recent research on Wertheimer`s work suggests that Wertheimer did not use the term as a specific technique to describe man`s ability to recognize a good shape in the first place. The law of pragnance is a psychological principle of Gestalt that elite artists can use to create strong illusions in their art.
With generic examples circulating on the Internet, it is difficult to understand how these theories of Gestalt can be integrated into our art. Nor will they teach these techniques in expensive art schools. Rest assured, I will give many concrete examples found in paintings of masters, photographs and drawings. Pragnance, despite its unique characteristics (which we have already examined), is generally listed as one of the fundamental principles of form. It is often called the law of good form. Here`s an overview of the 10 principles of Gestalt in visual design: Symmetry is one of the 10 great principles of form, but that doesn`t mean everything has to be the same size or a perfect counterweight. The law of pragnance states that people prefer simplicity and order – not that they want to be bored! Thus, applying subtle changes to involve movement can also satisfy the need for good form. Prägnanz is a German word meaning „gute figur“ or „lapidary“ (literally defined as, „short, powerful and meaningful in expression“). The human eye likes to find simplicity and order in complex forms – this prevents us from being overwhelmed by information overload.
But it also means that we deduce the meaning and make connections in the objects we see. The image of the famous Olympic rings is a good example. Taken literally, they are just a jumble of semicircles and incomplete shapes, but our brains naturally perceive them as interlocking rings that represent the spirit of friendly competition. The word concision is a German term and means „good figure“. In modern Gestalt theory, pragnancy is also called the law of good form. And in Wertheimer`s writings, he intended to refer to pragnance as a term that describes the ability of the human brain to recognize a good shape. The principle of continuity states that whenever our eyes begin to follow something, they continue to move in that direction until they encounter another object. The eyes create momentum when they are forced to move through one object and move to another. Let`s look at the examples of continuity. The logos of Amazon, Proquest, USA Network and Coca Cola follow the principle of continuation of Gestalt. In the Amazon logo, there is an arrow that starts at A and ends at Z, representing that Amazon has everything from A to Z. Similarly, in the logo of the famous soft drink brand Coca Cola, our eyes follow the „C“ from Coke to Coca-Cola, starting with the „C“ in the word Coca-Cola to L and A.
This type of visual aid helps our eyes follow an upcoming object. For example, the text of a page uses this law. The figure is the text itself and the floor is the paper on which the text rests. The figure/ground law states that we can distinguish an object (the figure of the ruler) from the background (the ground).